Three Generations, One Trip
Why the Multigenerational Travel Trend Is Growing Across the Globe.
By: Tanvi Chheda
Travel is the perfect way for families to truly connect. It’s in unhurried, uninterrupted moments as we build sandcastles together on a powdery beach, explore a new city and soak in its history and culture, or sample new dishes and flavors together that we’re able to strengthen the bonds that matter most.
Multigenerational travel is one of the fastest-growing segments of the tourism industry globally. Already a trend in Asian cultures, it seems the rest of the world is catching on as well as nearly 30 percent of grandparents have traveled with their grandchildren in the past year alone. Often, parents and kids are choosing where to go and what activities to pursue, and grandparents are gladly tagging along for the fun. Multigenerational travel is the top travel trend for 2018, according to the luxury travel network Virtuoso, and one of its top benefits and motivators is that it brings the entire family together. “Traveling as a family with grandparents has become an easy way to spend time together while getting away for vacation.
This generation of parents and grandparents value adventure and the quality time vacation brings, allowing everyone to unplug and be together,” says Brian Morris, director of sales and marketing at JW Marriott San Antonio Hill Country Resort & Spa. While a family milestone such as a notable birthday or graduation may be the catalyst to plan the first multigenerational trip, the success of one trip subsequently leads to planning and booking another.
It is important, though, to factor in varied interests and activity levels when planning such trips. Keeping the pace manageable and ensuring there’s something to pique everyone’s interest means greater success. The beauty of varying interests and ages also means that maybe Grandma will try kayaking or paddle boarding with her grandchildren or that the grandkids will consider visiting an anthropology museum that’s high on their science-buff grandparent’s list.
“Families are now located all over the world, and most are looking for a fully integrated resort,” says Chamaiporn Yadang, marketing communications manager of JW Marriott Phuket Resort & Spa. Families are often more spread out these days, living farther from home and starting lives away from where they grew up. Over the years, these shared travel experiences become treasured memories that form and add to a family’s enduring legacy and narrative. Not to mention that passing on a love of travel, curiosity, openness and respect for our shared human experience feels more relevant now than ever. With more than 80 properties around the world, from Los Cabos and Orlando to Venice and Bangkok, JW Marriott caters to families, offering flexible room and villa configurations and children’s activities and programming.
Cruising is also a great way for luxury travelers to get involved in multigenerational family travel opportunities, and Silversea Cruises is a perfect example of a unique company offering up one-of-a-kind luxury experiences at more than 900 destinations across 7 continents. Their new Couture Collection, a bespoke group of expertly curated experiences, is aimed at the growing number of family travelers whose idea of luxury is as much about spending time together as it is a hunger for personal enrichment.
No matter how you choose to book them, multigenerational travel experiences allow families to dig deeper together and discover with unequivocal proof that the world is a remarkable place full of unforgettable trips and memories that last a lifetime. “It’s in unhurried, uninterrupted moments that we’re able to strengthen the bonds that matter most.”
Travel is the perfect way for families to truly connect. It’s in unhurried, uninterrupted moments as we build sandcastles together on a powdery beach, explore a new city and soak in its history and culture, or sample new dishes and flavors together that we’re able to strengthen the bonds that matter most.
Multigenerational travel is one of the fastest-growing segments of the tourism industry globally. Already a trend in Asian cultures, it seems the rest of the world is catching on as well as nearly 30 percent of grandparents have traveled with their grandchildren in the past year alone. Often, parents and kids are choosing where to go and what activities to pursue, and grandparents are gladly tagging along for the fun. Multigenerational travel is the top travel trend for 2018, according to the luxury travel network Virtuoso, and one of its top benefits and motivators is that it brings the entire family together. “Traveling as a family with grandparents has become an easy way to spend time together while getting away for vacation.
This generation of parents and grandparents value adventure and the quality time vacation brings, allowing everyone to unplug and be together,” says Brian Morris, director of sales and marketing at JW Marriott San Antonio Hill Country Resort & Spa. While a family milestone such as a notable birthday or graduation may be the catalyst to plan the first multigenerational trip, the success of one trip subsequently leads to planning and booking another.
It is important, though, to factor in varied interests and activity levels when planning such trips. Keeping the pace manageable and ensuring there’s something to pique everyone’s interest means greater success. The beauty of varying interests and ages also means that maybe Grandma will try kayaking or paddle boarding with her grandchildren or that the grandkids will consider visiting an anthropology museum that’s high on their science-buff grandparent’s list.
“Families are now located all over the world, and most are looking for a fully integrated resort,” says Chamaiporn Yadang, marketing communications manager of JW Marriott Phuket Resort & Spa. Families are often more spread out these days, living farther from home and starting lives away from where they grew up. Over the years, these shared travel experiences become treasured memories that form and add to a family’s enduring legacy and narrative. Not to mention that passing on a love of travel, curiosity, openness and respect for our shared human experience feels more relevant now than ever. With more than 80 properties around the world, from Los Cabos and Orlando to Venice and Bangkok, JW Marriott caters to families, offering flexible room and villa configurations and children’s activities and programming.
Cruising is also a great way for luxury travelers to get involved in multigenerational family travel opportunities, and Silversea Cruises is a perfect example of a unique company offering up one-of-a-kind luxury experiences at more than 900 destinations across 7 continents. Their new Couture Collection, a bespoke group of expertly curated experiences, is aimed at the growing number of family travelers whose idea of luxury is as much about spending time together as it is a hunger for personal enrichment.
No matter how you choose to book them, multigenerational travel experiences allow families to dig deeper together and discover with unequivocal proof that the world is a remarkable place full of unforgettable trips and memories that last a lifetime. “It’s in unhurried, uninterrupted moments that we’re able to strengthen the bonds that matter most.”
Enim Ullamco